Flooring

Beautiful Flooring for Every Room in Your Home

From warm, natural wood to practical and stylish vinyl, we supply and fit a fantastic range of flooring across Worcestershire and Herefordshire. Free home visits and expert fitting as standard.

Hasse-free measurement service at your home.

Black background with white minimalist line drawing of a stylized wave.

Huge range of colours, styles and patterns available.

Silhouette of Mickey Mouse head with a globe in the background.

Expertly made-to-measure with high quality materials.

Black-and-white illustration of a person in a hoodie and glasses holding a large pencil, with scattered abstract shapes and lines in the background.

Professional installation service for every order.

Black and white illustration of a flock of birds flying above a tree in a forest with a mountain in the background.

The Right Floor Changes Everything

Choosing the right flooring is one of the most important decisions you can make for your home. It sets the tone for the whole room, it has to stand up to the demands of daily life, and it needs to look good for years to come. Get it right and it is something you will appreciate every single day.

At 1st Choice Blinds, we have expanded our range to include a wide choice of flooring options to sit alongside our blinds, shutters and carpets. Whether you are after the timeless beauty of real wood, the practicality of a quality vinyl or the warmth of a well chosen laminate, our team will help you find the right product for your space, your lifestyle and your budget. We supply, we fit and we can also sand and restore existing floors that have seen better days.

Our Flooring Range

Room with gray wood laminate flooring, white baseboards, a gray wall, and wall vents.

Vinyl Flooring

Hardwearing, Waterproof and Surprisingly Stylish

Modern vinyl flooring has come a very long way from the designs of a generation ago. Today's vinyl is available in a huge range of realistic wood, stone and tile effects, and it is genuinely difficult to tell apart from the real thing at first glance. What gives it away is usually the price tag, and not in the way you might expect.

Vinyl is one of the most practical flooring choices available. It is fully waterproof, extremely durable and very comfortable underfoot. It is also one of the easiest floors to keep clean, which makes it a popular choice for kitchens, bathrooms, hallways and utility rooms.

What is included:

  • Fully waterproof and moisture resistant throughout

  • Wide range of wood, stone and tile effect designs

  • Comfortable and warm underfoot

  • Very easy to clean and maintain

  • Competitively priced with a long lifespan

Best for: Kitchens, bathrooms, hallways, utility rooms and anywhere that sees a lot of foot traffic or moisture.

Living room with a large window, beige L-shaped sofa with pillows, small black side table, radiator, and light-colored herringbone wood floor.

LVT Flooring (Luxury Vinyl Tile)

The Premium Vinyl That Looks and Feels Like the Real Thing

Luxury Vinyl Tile takes everything that makes standard vinyl practical and adds a higher quality finish, a more realistic texture and greater durability. LVT is designed to genuinely replicate the appearance of natural wood or stone, right down to the surface texture, and it does so very convincingly.

It is fully waterproof, which makes it suitable for bathrooms and kitchens where real wood is not always an option, and it is available in a wide range of plank and tile formats to suit different room styles. It also tends to be more dimensionally stable than standard vinyl, meaning it copes very well with underfloor heating.

What is included:

  • Highly realistic wood and stone effect finishes

  • Fully waterproof throughout

  • Compatible with underfloor heating

  • Available in a wide range of plank and tile formats

  • Extremely durable with a long wear layer

Best for: Anyone who wants the look of wood or stone in a room where real wood is not practical, including kitchens, bathrooms and conservatories.

View of a living room with wooden flooring, a gray couch, and a wooden shelf with baskets near the wall. Sunlight is shining through glass doors, illuminating part of the floor.

Laminate Flooring

Stylish, Durable and Excellent Value

Laminate flooring is a consistently popular choice for living rooms, bedrooms, hallways and dining rooms, and it is easy to see why. It looks great, it is hardwearing and it is available at a range of price points that make it accessible for most budgets without feeling like a compromise.

Modern laminate has a photographic layer beneath its tough wear surface that replicates the look of real wood very effectively. It comes in a wide variety of plank widths, colours and finishes, from light Scandinavian tones to rich, dark oaks. It is also relatively quick and clean to fit, which means less disruption to your home.

What is included:

  • Wide range of wood effect colours and finishes

  • Tough wear layer for everyday durability

  • Quick and straightforward to fit

  • Good acoustic and thermal properties

  • Available at a range of price points

Best for: Living rooms, bedrooms, dining rooms, hallways and anyone who wants a wood effect floor at a sensible price.

Photo of a hardwood floor in a room with white walls. Visible door frames and a partially open wooden door are in the background.

Engineered Wood Flooring

Real Wood on the Surface, Built for Real Life Underneath

Engineered wood flooring gives you the genuine beauty of real hardwood on the surface, backed by a clever multi-layer construction that makes it far more stable than solid wood. The top layer, called the wear layer, is real timber in the species and finish of your choice. Beneath it, layers of plywood or high density board are bonded together at opposing angles, which means the floor is far less susceptible to expanding and contracting with changes in temperature and humidity.

The result is a floor that looks and feels like solid wood, can be sanded and refinished if it ever needs it, and can be fitted over underfloor heating where solid wood often cannot. It is a genuinely excellent product and one of our most recommended options.

What is included:

  • Real hardwood wear layer in a choice of species and finishes

  • Suitable for use with underfloor heating

  • More dimensionally stable than solid wood

  • Can be sanded and refinished

  • Available in a wide range of plank widths and lengths

Best for: Living rooms, dining rooms, bedrooms and hallways where you want the look and feel of real wood with greater practical flexibility.

Wooden parquet flooring arranged in a herringbone pattern in a room with a corner of a wood stack visible.

Parquet Flooring

A Classic Pattern That Never Goes Out of Fashion

Parquet flooring has been gracing the floors of beautiful homes for centuries, and it remains one of the most striking choices you can make for a room. The geometric arrangement of small blocks of wood, most commonly in a herringbone or chevron pattern, creates a floor that is genuinely eye catching and gives a room a real sense of character and quality.

We offer parquet in both solid wood and engineered wood formats, so there is an option to suit most budgets and most subfloor types. Whether you are going for a traditional oak herringbone or something more contemporary with a wider block and a lighter finish, we will help you find the right pattern and species for your home.

What is included:

  • Available in solid and engineered wood

  • Herringbone and chevron patterns available

  • A choice of wood species and finishes

  • Made to measure for your room

  • Expertly fitted by our experienced team

Best for: Hallways, living rooms, dining rooms and anywhere you want to make a real design statement with your floor.

Empty room with light wood flooring, white walls, and a large window showing greenery outside.

Floor Sanding and Restoration

Bring Your Existing Floor Back to Life

Sometimes the most beautiful floor in your home is already there, hiding under years of wear, old varnish or layers of paint. If you have solid wood or parquet flooring that has seen better days, our floor sanding and restoration service can transform it back into something you are proud of.

We use professional sanding equipment to strip the surface back to bare wood, removing scratches, stains and old finishes without damaging the boards. We then apply the finish of your choice, whether that is a durable oil, a hard wearing lacquer, a natural wax or a stained finish in a colour that suits your interior.

It is almost always more cost effective than replacing the floor entirely, and the results can be genuinely remarkable. Old floorboards that looked beyond saving can come out looking stunning.

What is included:

  • Professional sanding using dust minimised equipment

  • Removal of old finishes, stains and surface damage

  • A choice of finishing options including oil, lacquer, wax and stain

  • Advice on ongoing care and maintenance

  • Suitable for solid wood boards and parquet floors

Best for: Homes with existing solid wood or parquet flooring that needs refreshing, renovating or completely transforming.

Wooden parquet flooring with a herringbone pattern in a room with light blue walls and white baseboards.

Whatever flooring you choose, here is What you can expect from us

Free Home Visit and Measure We come to you, assess your space, take accurate measurements and bring samples so you can see the options in your own home. No pressure and no obligation.

Honest, Straightforward Advice We will tell you which products are genuinely right for your situation and which ones are not. Our team knows flooring well and will always point you in the right direction, even if that means recommending a less expensive option.

Professional Fitting Throughout Our fitting team takes real pride in the quality of their work. A floor that is fitted well looks dramatically better and lasts significantly longer than one that has been rushed.

Competitive Pricing We offer great value across all of our flooring ranges and will always give you a clear, honest quote with no hidden extras.

Local and Reliable We are a local, family run business and your satisfaction matters to us personally. We cover Malvern, Worcester, Bromsgrove, Evesham, Hereford, Kidderminster and the surrounding areas.


Getting your new floor finish is easy

Step 1

Get in touch

Give us a call or fill in our contact form and we'll arrange a free visit to your home at a convenient time to suit you, providing you with a quotation.

Step 2

Free home visit

One of our team will come to you, take accurate measurements, and bring material samples so you can see exactly what you're getting.

Step 3

Make to measure

We source your chosen flooring and prepare everything ready for fitting. We’ll then book a date with you to get your order completed.

Step 4

Expert Fitting

Our fitters will come back to install everything neatly and professionally. You won't have to lift a finger and you flooring will be perfectly fitted.


Ready to find your transform your floors?

Pop into our Malvern shop or give us a call and we'll arrange a free home visit at a time that suits you. We cover Malvern, Worcester, Bromsgrove, Evesham, Hereford, Kidderminster and the surrounding areas.

or call us now on

Bromsgrove 01527 549915 | Evesham01386 426184 | Hereford 01432 381392 | Kidderminster 01562 519301 | Malvern 01684 567361 | Worcester 01905 852009