About us

We’re a family business built on doing things properly

We are 1st Choice Blinds, a local family run business based in Malvern, and we have been helping homeowners across Worcestershire and Herefordshire find the perfect window dressings and flooring for their homes for many years.

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We Are Your Local, Friendly Experts

We started out with a simple idea. That customers deserved better than a faceless national company sending out a salesperson on commission, pushing products that earn the biggest margin rather than the ones that are right for the home.

We wanted to offer something different.

A genuinely personal service, honest advice and a finish you would be proud of.

That idea has not changed. We are still the same family business, still run by the same people who care about getting it right, and still serving the same communities across Worcestershire and Herefordshire that we always have. We have grown over the years and expanded our range, but the way we work has stayed exactly the same.

When you get in touch with us, you will speak to a real person who knows our products inside out. When we visit your home, we will take our time, show you the options and give you an honest recommendation. And when we fit your blinds, shutters, carpets or flooring, we will do it properly and make sure you are completely happy before we leave.

What we stand for

Honesty

We will always tell you what we genuinely think is the right choice for your home, your lifestyle and your budget. If a more affordable option is the right one for you, we will say so. We would rather give you good advice than make a bigger sale.

Quality

Everything we supply is chosen because we are confident in it. We only stock products we would be happy to have in our own homes, and we only work with suppliers whose quality we trust.

Local Knowledge

We are not a national chain trying to cover too much ground. We are a local business, and the areas we serve are the areas we know. That means quicker response times, more personal service and a genuine understanding of the kinds of homes and properties we work in.

Personal Service From Start to Finish

From your first phone call to the moment our fitter leaves your home, you will always feel like you are dealing with people who are genuinely interested in getting it right for you. Because we are.

Proper Fitting

We take real pride in the quality of our installations. A blind that is fitted well looks completely different to one that has been rushed, and our fitters know the difference. We never cut corners.

The People Behind 1st Choice Blinds

We are a small, close knit team and it shows in the high quality service we deliver.

Everyone who works with us, from the people who take your call and visit your home through to the fitters who come to install your order, is committed to the same standard of care and attention.

We do not use subcontractors or agency fitters. The people who fit your blinds and flooring are part of our team, trained to our standards and accountable to us and to you. That matters, and it makes a real difference to the end result.

We support homeowners across the region, which means expert advice and a warm welcome are never far away. You can visit us in person to browse samples and talk through your options, or we can come to you for a free home visit at a time that suits you.

The areas we cover:

📍 Malvern - 01684 567361

📍 Worcester - 01905 852009

📍 Bromsgrove - 01527 549915

📍 Evesham - 01386 426184

📍 Hereford - 01432 381392

📍 Kidderminster - 01562 519301

What our customers say

With hundreds of happy customers across the region, you can be confident you're in great hands.

Contact us today

Whether you know exactly what you are looking for or you are just starting to think about it, we would love to have a chat. Pop into your nearest shop, give us a call or send us a message and we will get back to you quickly. There is no pressure and no obligation, just friendly, knowledgeable advice from people who genuinely love what they do.